A new chapter begins
Hello Everyone – I hope you’re all safe and well.
I’m excited to make this announcement after working on this project for a few months now.
Firstly, though I have to thank you (well all of my customers really) for your overwhelming support over the past few years and especially the past few months. I’ve been overwhelmed by your interest and as a result my business has grown beyond my expectation.
So, after 4 years in business I have made the decision to rebrand. Exciting right?!
It’s time for my brand to catch up and start to reflect my business and products as they are today, in an ever changing and competitive market.
I’m not stopping there though. From the 16th November I’ll be rolling out my new brand under a new name and personality Elysian Chocolate. It’s time to say goodbye to my well-loved name of Bon Chocolat and bring in a striking, more memorable name that combines my location and passion for chocolate.
How about a little trivia? The word Elysian is defined as something ‘characteristic of heaven or paradise’. This perfectly suits chocolate in my opinion, especially as Cocoa comes from the Theobroma tree, which translated means ‘food of the gods’.
My new branding is quite a change from the old, light and
minimalist approach associated with Bon Chocolat. Elysian Chocolate encompasses the dark and dramatic with hints industrial and Victorian themes.
Now I don’t expect everyone to ask or wonder why I’ve chosen to go down this route. There were many influences behind the new look but I’d like to share one of them with you, if that's okay...
The heritage of chocolate in the UK is rich with discoveries and industry advances where many chocolate Brands founded in the Victorian Era still exist today (even if it is in name only). Cadbury, Fry, Rowntree’s and Terry’s make up just a small handful of these. Did you know that way back in 1847, Joseph Fry (of J.S. Fry & Sons, Bristol) announced the first chocolate bar to be produced in the UK after accidentally discovering a way to combine cocoa powder and sugar to create a solid moulded chocolate bar? It was the beginning of chocolate as we know it today.
I’m proud of our industries heritage and as a UK business working in confectionery I felt this was something I wanted to reflect in my branding.
But enough of the reasons why, I bet you’re dying to see the new look (I know I’m dying to share it with you all). Don’t forget to let me know what you think.
Are you ready? 🤪